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Making the move to value-based health
A few years ago, the IBV Institute for Business Value published a report which predicted the convergence of population health management and precision medicine into a new healthcare model we called...
View ArticleDigital therapeutics: Paving the way for value
Digital Therapeutics (DTx) interventions are gathering momentum and are increasingly being integrated into clinical practice for a wide range of conditions ranging from asthma, substance abuse, mental...
View ArticleThe Enormous Potential of AI for Pharmaceutical
The adoption of Artificial Intelligence (AI) in research-intensive organizations has essentially seen linear growth in recent years. Pharmaceutical, CRO, university and healthcare organizations are...
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The future of disease management – the opportunities and challenges of...
Today’s industries are being disrupted by software-driven innovations, as evidenced by Amazon’s impact in retail markets, Netflix’s success over traditional cable providers, and the upheaval in...
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Advance precision medicine with trusted data and AI solutions
Advancing precision medicine to improve diagnoses and treatments relies largely on big data coming from many sources and instruments in volumes that we have never seen before. This exploding growth of...
View ArticlePredictive Modeling for Pharma Marketers: The Personalization Prescription
There’s massive opportunity in the $1,200 billion world of pharmaceutical marketing, and substantive shifts are underway as big data increases scope and narrows focus. Pharma marketers now face the...
View ArticleWorking together, with you, to transform this industry
IBM, with Watson Health, brings an unprecedented combination of resources and technologies to the healthcare industry. We are creating the path from today to the future to help our clients fully...
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People are at the Heart of Patient-Level Clinical Data
Pharmaceutical companies recognize the value of patient-level clinical data, and thanks to a combination of evolving technology and emerging legislation, there’s more data available than ever: Over 86...
View ArticleDigitization, Digital Transformation and Digital Reinvention: What’s...
If you are a ‘trekkie’, you will know that a ‘medical tricorder’ is a device used in the Star Trek franchise to collect bodily information and help diagnose diseases. What you might not know is that...
View ArticleThe lifetime of a drug: a blockchain-enabled history
The past couple of years has seen an increasing interest in using blockchain in healthcare. With its ability to capture a lifetime’s history of an asset – be it an individual’s health records or...
View ArticlePharma Engagement Strategy with Integrated Delivery Networks (IDNs)
Engaging Integrated Delivery Networks (IDNs) effectively requires a reconsideration of the traditional commercial model. The traditional commercial model based on reach & frequency and patient...
View Article2018 Cybersecurity Trends in Healthcare
Daily new cybersecurity threats are emerging in Healthcare, but there are also encouraging mitigation trends to deal with these threats. Here are five Cybersecurity trends emerging in 2018. 1....
View ArticlePharma Engagement Strategy: Embedding in Clinical Pathways
Clinical pathways are formalized processes of care designed to reduce treatment variability. They can also be referred to as integrated care pathways (ICPs) or care maps. While every medical case is...
View ArticleBlockchain vs FHIR: a showdown for healthcare integration?
Global healthcare interoperability has been an ongoing challenge. Health data is much more complex than many other data sets and communities of practice exist within different areas of health care...
View ArticlePatient Support Services (HUB) on Cloud to Enhance Outcomes
The rapid shift towards personalized medicine and value-based care highlights rising focus on the value of patient outcomes. Pharma organizations are under constant pressure to manufacture drugs that...
View ArticleMaking data-driven research an essential part of your DNA
The completion of the Human Genome Project in 2003 led to an expansion of research on the contributions of genomics in disease diagnosis, treatment, and prevention. The rapid growth of genomics data...
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Provider registries are a clear blockchain win
We started our discussion on blockchain use cases for healthcare with an exploration of cold chain breaks, a clear place where blockchain has significant health outcome and cost reduction values. In...
View ArticleThree Healthcare Security Investments You Can’t Do Without
It is almost a cliché to point out that no one is 100% protected from cyber attacks, even with an unlimited budget. Cybersecurity challenges evolve incredibly quickly with new vulnerabilities, a new...
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Saving money and lives with blockchain for coldchain breaks
Healthcare is a leader in blockchain exploration, mindshare and adoption worldwide. IBM Institute for Business Value surveyed 205 life sciences executives in 18 countries and first movers found...
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Getting Your Data Ready for Precision Medicine
Data is flowing out of every instrument – faster and bigger each day – creating massive quantities of data that needs to be captured, stored, cleaned, analyzed and archived. How can we: Solve this BIG...
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