The rapid shift towards personalized medicine and value-based care highlights rising focus on the value of patient outcomes. Pharma organizations are under constant pressure to manufacture drugs that can deliver the desired outcomes. Recent contracts with payers emphasize that cost of drugs will be reimbursed only if patients responds positively to the treatment and when the desired clinical threshold is accomplished. Providers are also putting greater focus on value and health outcomes, and hence in-collaboration with pharma organizations are ardently working to assist patients not only to get access to the correct drug and therapy, and but also to support patients during the entire patient journey.
Patient services hubs
Many pharma organizations are funding ‘hub services’ which engulf getting patients on therapy, patient education and counselling, case management, maintaining data repository, reimbursement management, infusion services, and complex patient follow-up. Such hubs are ideal sources of data that can provide end-to-end visibility into the patient journey. This critical hub role is being organized in a variety of service models such as internal, external, hybrid, or hosted onsite and along a continuum of service options that integrate with distribution and data strategy. This perennial focus on patient engagement has augmented the requirement of health cloud platforms to perform and enhance hub services, as well as the use of predictive analytics for actionable insights.
Why cloud-based hub services
Powerful cloud technologies and platforms are now available in the hub service market to better integrate into office workflows, advance the tools used to perform the common hub tasks, and remove speed-to-therapy obstacles. A powerful health cloud:
- Provides end-to-end security and develops an environment of trust
- Appropriately manage data governance, auditability, & interfaces for health data standards and systems
- Lower costs, reduces time to deployment, and provided real-time actionable information
- Enable automatic updates, system compatibility, enhanced collaboration, and mobile access under a software-as-a-service (SaaS) model
Such cloud-based platforms majorly improve the front-end activity on any web-enabled device with real time coverage information for the patient’s pharmacy and medical benefit, electronic consent capture and follow up, and auto-fill smart forms. They also improve back-end hub processes with benefits such as real-time intake integration, auto case distribution, dynamic custom prior-authorization generation, and interconnectivity with ancillary programs such as copay, patient assistance programs (PAPs), and nursing support.
Cloud technologies enables life science companies to take advantage of innovative digital and mobile health IoT technology, provide research and clinical support to help enhance drug pipelines, and help providers and clinicians to improve care.
Cloud platform ultimately improves collaboration among patients, providers and payers to deliver more effective care. Overall, these efforts in enhanced data connection are focusing on predictive analytics, customer care optimization, medication management, and integrated data sharing across the entire continuum of care—and they are yielding impressive results in patient centric outcomes.
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