Digitization, Digital Transformation and Digital Reinvention: What’s...
If you are a ‘trekkie’, you will know that a ‘medical tricorder’ is a device used in the Star Trek franchise to collect bodily information and help diagnose diseases. What you might not know is that...
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People are at the Heart of Patient-Level Clinical Data
Pharmaceutical companies recognize the value of patient-level clinical data, and thanks to a combination of evolving technology and emerging legislation, there’s more data available than ever: Over 86...
View ArticleWorking together, with you, to transform this industry
IBM, with Watson Health, brings an unprecedented combination of resources and technologies to the healthcare industry. We are creating the path from today to the future to help our clients fully...
View ArticlePredictive Modeling for Pharma Marketers: The Personalization Prescription
There’s massive opportunity in the $1,200 billion world of pharmaceutical marketing, and substantive shifts are underway as big data increases scope and narrows focus. Pharma marketers now face the...
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Advance precision medicine with trusted data and AI solutions
Advancing precision medicine to improve diagnoses and treatments relies largely on big data coming from many sources and instruments in volumes that we have never seen before. This exploding growth of...
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The future of disease management – the opportunities and challenges of...
Today’s industries are being disrupted by software-driven innovations, as evidenced by Amazon’s impact in retail markets, Netflix’s success over traditional cable providers, and the upheaval in...
View ArticleThe Enormous Potential of AI for Pharmaceutical
The adoption of Artificial Intelligence (AI) in research-intensive organizations has essentially seen linear growth in recent years. Pharmaceutical, CRO, university and healthcare organizations are...
View ArticleDigital therapeutics: Paving the way for value
Digital Therapeutics (DTx) interventions are gathering momentum and are increasingly being integrated into clinical practice for a wide range of conditions ranging from asthma, substance abuse, mental...
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Making the move to value-based health
A few years ago, the IBV Institute for Business Value published a report which predicted the convergence of population health management and precision medicine into a new healthcare model we called...
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